From Journalist to Digital Strategist: Helping You Connect with Your Audience

What I Can Do For You:

Tired of talking at your audience? I’ll help you ditch the broadcast mentality and engage in meaningful conversations that build relationships and foster loyalty. Whether you’re a newsroom or a B2C business, I can help you create a thriving ecosystem around your brand.

Audience Engagement Strategy: Build a Thriving Community

• From personalized messaging to community-building initiatives, I’ll help you create a thriving ecosystem around your brand.
• Does your content feel stale and uninspired? I’ll help you develop a unique and sustainable offering that feels more authentic to your brand, and more enjoyable for your audience or customer base.

Newsletter Optimization: Personalization Without the Creep Factor

• Is your newsletter feeling stale? I’ll help you unlock the power of first-party data and automation to create personalized experiences that resonate with your subscribers and respect their privacy. Say goodbye to ‘creepy’ personalization and hello to genuine connection.
• Is your list bloated and underperforming? I can help you clean it up — saving you time and money — and develop a strategy that leverages the power of automation to make it easier to stay on top of list hygiene.

About Me: I’ve Been There

Hi, I’m Bryan Vance. I’m a former journalist turned digital strategist. After being laid off, I realized there was a huge need for newsrooms and B2C businesses to connect with their audiences in a more meaningful way. I’m here to help you build a loyal community, personalize the user experience, and achieve your goals. I bring a unique blend of journalism, data analysis, and creative thinking to every project. I’m not just a strategist, I’m a storyteller. I’ll help you craft a compelling narrative that resonates with your audience and sets you apart from the competition.